Privacy Policy
Last updated: May 25, 2026
This Privacy Policy describes how Creatilify ("we", "us", or "our") collects, uses, and shares information about you when you use our website and services (collectively, the "Service"). By using the Service, you agree to the practices described in this policy.
1. Information we collect
We collect information in the following ways:
- Account information: name, email address, and authentication details when you sign up or sign in (including via Google).
- Content you create: mood boards, brand descriptions, uploaded images, sticky notes, color palettes, and any other content you generate or upload to the Service.
- Usage data: log data, device information, IP address, browser type, pages viewed, and interaction events used to operate and improve the Service.
- Cookies and similar technologies: see our Cookie Policy.
2. How we use your information
- Provide, maintain, and improve the Service.
- Generate AI outputs (palettes, typography, mood boards) based on your inputs.
- Authenticate you and secure your account.
- Communicate with you about updates, security, and support.
- Detect, prevent, and address fraud, abuse, or technical issues.
- Comply with legal obligations.
3. AI processing
When you generate mood boards or brand assets, your prompts and inputs are sent to AI model providers we use to power the Service. We do not sell your inputs, and we configure our providers to not use your content to train their public models where that option is available.
4. Sharing your information
We share information only in the following circumstances:
- Service providers: hosting, database, authentication, and AI infrastructure providers that process data on our behalf under confidentiality obligations.
- Collaborators: if you invite someone to a board, they can view and (if granted) edit that board.
- Legal: when required by law or to protect rights, safety, or property.
- Business transfers: in connection with a merger, acquisition, or sale of assets, with continued protection of your data.
5. Data retention
We retain your account and content for as long as your account is active. You can delete individual boards at any time. If you delete your account, we remove your personal data within a reasonable period, except where retention is required for legal, security, or fraud-prevention reasons.
6. Your rights
Depending on where you live (e.g., EU/EEA, UK, California), you may have the right to access, correct, delete, export, or restrict use of your personal data, and to object to certain processing. To exercise any of these rights, contact us at the address below.
7. Security
We use industry-standard technical and organizational measures to protect your data, including encryption in transit, access controls, and audited infrastructure. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
8. Children
The Service is not directed to children under 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal data from children.
9. International transfers
Your information may be processed in countries other than your own. We rely on appropriate safeguards (such as standard contractual clauses) where required by law.
10. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated policy with a new "Last updated" date and, where appropriate, notify you in the Service.
11. Contact us
Questions about this Privacy Policy? Email us at privacy@creatilify.com. For general support, contact support@creatilify.com.
